2019 Trends and Predictions in the Games Industry

The global video game industry went through some exciting developments. —January 16th, 2019 To start the year, we wanted to go over some of the most major on-going trends, and provide predictions on how they will continue to impact the gaming landscape in 2019. A Revolution in Game Streaming & Advertising Just recently, Google unveiled “Project Stream” and soon afterwards

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To Brand or Not to Brand Your Next Video Game

Adding a famous brand like Harry Potter could be just the thing for Niantic’s next game, coming on the heels of Pokémon Go. But sometimes it results in oversaturation and consumer exhaustion. — January 10, 2018 We discussed these topics at a panel moderated by Dean Takahashi, from Gamebeat, at the recent Montreal International Game Summit. Brands in games are cyclical.

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